Meat, Revisited

I've blogged about Hardee's before (In fact, recent posts have become so self-referential that I may just start blogging about previous blogging, setting up a recursive timeline that would threaten the very nature of reality). It's not that I don't like their food, in fact it's quite tasty and delicious, but the hubris they exhibit in their marketing is spellbinding.

Their latest creation is the Philly Cheesesteak Thickburger. When I saw the commercial for this I assumed it was a regular hamburger with various cheesesteak-related items stacked upon it such as cheese and green peppers and onions. Hmm, sounds good. The actual sandwich is the entire non-bread components of a cheesesteak plopped on top of a normal cheeseburger and then the bun surrounds it in the usual fashion. I'm used to this world of hamburger toppings: barbecue sauce, ranch dressing, perhaps an onion ring. Nothing out of the ordinary. But Hardee's decides that the best topping for a sandwich is another sandwich. A different kind of sandwich.

I'm not sure if that's brilliance or madness.